The craft industry, like other industries, has its current fads and trends. When thinking about the long term, you don’t want to develop a product that fits into a specific trend or faze, because odds are that product will not be popular for the long haul.

That being said, you do still want to know what people are buying. You want to keep on top of new techniques and products being used in your crafting field. You want to have the flexibility to create some products that fit with what people are buying, without just giving in to a current craze.